Case study: YourSay
The front door for a K-12 social media platform.
YourSay helps school districts publish content from every campus. We built its marketing site, a voice agent to follow up with district inquiries, the contact capture behind the site, and a paid social trial. This was a past engagement.

The situation
School districts have something worth sharing on every campus, and rarely the staff to post it. YourSay is a platform that collects content from each campus and publishes it across the district’s channels, so a district stays visible without hiring a team to do it.
A product like that is sold to superintendents and communications leads, who are busy and hard to reach. YourSay needed a site that explained the platform to them in plain terms, and a way to follow up fast when a district raised its hand.
What we built
- The marketing site, written for district decision makers: what the platform does, how the workflow runs, and how to start a conversation.
- A voice agent that called new district inquiries back, asked a few qualifying questions about the district, and offered a time on the calendar.
- Contact capture behind the site: forms that send the person an instant confirmation and alert the team with the details.
- A paid social trial to test whether district leads could be bought through ads, funded by the client.
Those are four of the disciplines we offer on their own: websites, voice agents, automation and ads management. Here they were built to hand off to each other.
What happened
We are not publishing results for this project. The trial was short, and we do not have an outcome we can put a date and a source next to. So this page shows what we built and nothing more.
What it does show: a site, a phone follow-up, a form and an ad test, designed as one path from the first click to a booked conversation. That is the shape of most of our work.
More work
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