A Rebrand, a Switchboard,
and Search Visibility
Built From Zero

The Starting Point

Nick Maddox and John Muñiz run a school, government, and corporate law firm. When the firm brought on a new partner and grew its book of business, it rebranded from Maddox Legal to Maddox & Muñiz, PLLC, on a new domain, mmfirm.law. A rebrand like that resets everything Google knows about you: the new domain started with zero search history and zero indexed pages.

On top of that, consultation booking ran through a third-party widget sitting on a stopped card. Every booking attempt was silently failing before it ever reached the firm's pipeline.

What We Built

• Full rebrand to mmfirm.law, a professional website carrying the new Maddox & Muñiz identity, with practice area pages, both partners' profiles, and every link from the old domain preserved with proper redirects.
• AI voice switchboard, live on the firm's real number, answering around the clock, screening by matter type, and routing warm transfers to the right partner.
• Native booking, replacing the third-party widget that was silently failing, so every consultation request now actually reaches the firm's pipeline.
• A real content engine, statute-verified articles on practice-area questions, published on a schedule, with the technical SEO work (Search Console, sitemaps, structured data) underneath it that a brand-new domain needs to get found at all.

The Results

mmfirm.law's Search Console history starts the day the domain went live. Since then it has earned 90 real clicks and 335 impressions on Google, from a standing start of zero. The site has logged 1,000 real pageviews from 648 unique visitors, and the switchboard has caught 14 real calls, every one recorded and transcribed.

None of that existed before the rebuild. A firm that changed its name and its domain didn't lose its search presence, it built a bigger one than it had before.