Case study: Maddox & Muñiz, PLLC
A law firm’s new domain, from zero to found.
A school, government and corporate law firm changed its name and moved to a brand new domain with no search history. We rebuilt the brand and the website, wrote the articles and did the search work underneath. This was a past engagement, and every number below carries its date.
The situation
When a firm changes its name and its domain, Google starts over. Maddox & Muñiz, PLLC practices school, government and corporate law, and its new domain went live on June 8, 2026 with no search history at all. A search for the site returned nothing.
The firm also had a quieter problem: the booking calendar it relied on had stopped working without anyone noticing, so consultation requests were not reaching the firm.
What we built
- A rebrand and a new website carrying the new name, with practice area pages and attorney profiles, and redirects that carried every old link over to the new domain.
- A content library: long-form articles on the questions the firm’s clients ask, each checked against the statute it cites before it was published.
- Search work: Search Console and a sitemap set up from scratch, structured data rebuilt so the firm read as one entity, and citation errors corrected across the site.
- During the engagement, a voice switchboard and booking. The switchboard answered the firm’s line, screened callers by matter type and transferred them to the right attorney. Booking pooled both partners’ availability and replaced the calendar that had failed.
That is brand, website and voice work on one project, built by one team.
What happened
Google Search Console for the firm’s domain, as reported on September 29, 2026. Our records of this domain’s Search Console data begin June 21, 2026.
| Period | Clicks | Impressions |
|---|---|---|
| June 21 to 30, 2026 | 21 | 71 |
| July 2026 | 68 | 410 |
| August 2026 | 50 | 1,091 |
| September 1 to 12, 2026 | 26 | 608 |
In plain words: a domain that started June with no search history went from 71 impressions in the last ten days of June to 1,091 in August. The September row covers only the first twelve days of the month. Search Console revises recent figures as it reprocesses data, so these can move slightly.
More work
Related case studies.
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Changing your name or your domain?
That is the moment search history is easiest to lose. Take thirty minutes with us and we will map what has to move, what has to be rebuilt, and what it costs, with a real number attached.
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