Creative direction and brand
Creative direction that makes a brand look worth the price.
We set the look before anything gets made: the identity, the images, the films and the campaign. Every piece comes from one direction, so the whole brand reads as one thing.
What we do here
The craft, from the first mark to the last frame.
Brand strategy and identity
What the brand stands for and how it says it, then the mark, type, colour and voice that carry it.
Art direction
Light, colour, pace and composition, set once and held across every shoot, render and layout.
Brand films and motion
Anthem films, sizzle reels, teasers and logo animation, written and produced in house.
Image generation and visual systems
Product renders, campaign art and backgrounds, generated in house and finished by hand.
Campaign creative
Concepts, posters and video built around one line, so the ad and the page say the same thing.
Our own work
A brand system for LeadBind.
LeadBind is a product we designed and built. The identity, the colour system and the website came from the same direction.
Studio frame
Mood first, then motion.
Before a film is produced, we set the look: light, colour and pace. This frame is a studio still made in house, not a client project.
Studio concepts
Renders, campaign art and posters.
Concepts made in house to show the range of the studio. Each one is labelled for what it is.
Product renderProduct render concept, made in house. 
Campaign artCampaign art concept, made in house. 
Social campaignSocial campaign concept, made in house. 
The main eventFight poster concept: your phone against voicemail. 
WantedWanted poster concept, aimed at roofers, plumbers and electricians. 
The prescriptionApothecary bottle concept: a prescription for an empty calendar.
The posters are ad concepts made in house. The renders and art are studio concepts, not client products.
In this pillar
Every page under creative direction.
Each one goes deeper on a single part of the work.
Who it is for
For anyone whose work is judged on how it looks.
If people decide whether to trust you before they read a word, this is where to start.
- Founders getting a business ready to be taken seriously
- Brands launching a product, a line or a new look
- Labels and artists building a visual world
- Service businesses that want to stop looking improvised
- Marketing and video teams that need direction and extra hands
Do we need a brand before a website or a campaign?
It helps. Work built on a clear identity has something real to stand on. If you already have a system you like, we work inside it instead of starting over.
Is the imagery generated?
Some of it is. We generate in house and art direct every set by hand. Studio concepts are labelled as concepts, and nothing is passed off as a client project.
Can you work alongside our own team?
Yes. We can lead the direction from the first brief, or work inside the system your team already runs and fill the gaps.
Who owns the work?
Once the work is paid in full, you have a perpetual license to use what we deliver across your business. The details are in our terms of service.
Start here
Set the look once. Use it everywhere.
Tell us what you are making and who it is for. We will map the direction and the order to build it in.