From Instagram DMs to a site she runs herself.

The situation

Jacky runs Texas Fina Poms, a Pomeranian breeder in Houston. Interest was never the problem. The problem was where it landed: every question about an available puppy came in as an Instagram DM, and every one needed a personal answer. Which puppies are still available. What they cost. Photos. What happens next.

There was no website to send a buyer to, no single list of what was available, and no way to see how many people were actually looking. The business ran on her replying, one message at a time.

What we built

• A custom website at texasfinapoms.com, built around her dogs and her brand, with every available puppy listed with photos, price and status.
• An inquiry form that answers for her. The buyer gets an instant confirmation, and Jacky gets the details in her inbox, so no inquiry depends on a DM thread.
• An owner portal where she manages listings, prices, status, photos, health notes, past litters and testimonials herself. No developer, no waiting on anyone.
• First-party traffic tracking built into the site, so every visit is counted rather than guessed.
• Search groundwork, so the site can be found by people searching for a Pomeranian breeder in Houston.

The portal is what lets her run the site without us. It is the same kind of owner tool we build in our apps and portals work, sitting on a website designed to sell.

What happened

• 10 of the 11 puppies listed at launch are marked sold, about $28,900 in listed price. The eleven were posted between April 20 and 27, 2026, and the eleventh is marked reserved. Source: the listing records in her own portal, checked September 29, 2026. Those records show status, not the day each sale closed, so we do not claim how fast they sold.
• Over 9,000 visits since launch. 9,144 sessions from April 25 through September 2026, counted by the site’s own first-party analytics.

“Saves me so much texting. It’s more professional. Don’t regret it at all.”

Jacky, owner, Texas Fina Poms

The texting she means is the back and forth in her DMs about which puppies were still available.

What it shows

She did not need more software. She needed her time back, and a business that looked as good online as her dogs do in person. The site handles the questions she used to answer by hand, and the portal means the site stays current without a call to us.

If your own inbox or phone is where the work piles up, the same thinking applies. Start with the missed call calculator to put your own numbers on it.