Database reactivation
Database reactivation that brings back customers you already paid for.
Old quotes, past customers and leads who never booked are sitting in your CRM. We reach back out to the ones who gave you permission to contact them, by text, email and voice, with messages you approve, and book the ones who are ready.
The opportunity
Your best new customers might already be in your CRM.
Every service business collects contacts that never turn into work. A quote that went quiet. A past customer who has not called in a year. A form fill that never booked. These are not strangers. They already know your name, and you already paid once to get them.
Nobody follows up because your team is busy with today’s customers. So the list sits there. Reactivation works it for you, without adding hours to anyone’s day and without a new ad budget.
Already on your list
- Past customers who stopped calling
- Leads who asked but never booked
- Estimates that expired without an answer
- Seasonal customers due for their next visit
What we recover
Four groups hiding in every database.
Each one gets its own message, because a past customer and a stale quote need different reasons to come back.
Past customers
They had a good experience and simply drifted. Life got busy and nobody reminded them. A well timed message gives them a reason to come back.
Leads who never booked
They reached out once and the timing was wrong. Many still need the work. We give them a fresh reason and a clear way to book.
Expired estimates
A quote with no answer does not always mean they chose someone else. Often the project slipped or the email got buried. We ask the simple question: still interested?
Seasonal customers
Tune ups, inspections and yearly service follow a calendar. We reach out before the season starts, so you fill the schedule before the rush.
How it reaches them
Voice, text and email, in your voice.
The channels work together, and every message says clearly who it is from.
Voice calls
Your voice agent calls with context: who you are, why it is calling and what it can book. Interested people are booked on your calendar or handed to your team.
Text messages
Short, plain and from your business name, with an easy way to reply and an easy way to stop. A typical message offers a time this week and asks for a yes.
Email sequences
A short sequence that references their history with you and gives a real reason to come back, from a seasonal check to a service you now offer.
A second angle
For people who do not answer the first message, a different reason later on. Then we stop. Nobody gets hammered.
The rules we run it by
Consent first. Always.
Reactivation only works if it never feels like spam, and the law is clear about calls and texts. These are not optional extras.
- Only contacts who gave your business permission to contact them. We review the list with you and remove anyone who did not.
- US numbers and addresses only.
- Calls and texts only between 8am and 9pm in the recipient’s local time.
- Opt outs and do not contact requests are removed before the first message and honored immediately after.
- Every message names your business, and every text and email carries a way to stop.
- You approve the list, the scripts and the messages before anything goes out.
How it runs
From a spreadsheet to booked jobs, in three steps.
01
Review the database
We go through your list with you: who it is, how they got there, when they last heard from you and whether they gave permission. Anyone who should not be contacted comes off.
02
Write and approve
We write the voice script, the texts and the emails for each group. You read and approve every one before a single contact is reached.
03
Run, book and report
Outreach runs inside calling hours, replies are handled, and ready customers are booked or handed to your team. You see what happened, contact by contact.
Reactivation fits businesses with repeat or seasonal work: HVAC, contractors, medical and dental and auto. See the work we have built, or read why the first business to respond wins.
Before you book
Straight answers about reactivation.
Pair it with missed call follow-up so new leads never end up on the dead list.
Which contacts can you reach out to?
Only people who gave your business permission to contact them, such as past customers and people who asked you for a quote. We review the list with you first and remove anyone who did not give permission or has asked not to be contacted.
How old can the leads be?
There is no hard cutoff. Recent contacts usually remember you best, and past customers who had a good experience can be worth a message long after their last job. On the call we look at your list and tell you which groups are worth working.
What if they already hired someone else?
Some will have, and that is fine. Many leads go cold because the timing was wrong, not because they chose a competitor. The message asks where they stand, and anyone who says no or asks us to stop is not contacted again.
How do you avoid being spammy?
Permission first, a clear sender on every message, an easy way to stop, calling hours of 8am to 9pm in the recipient’s local time, and a limit on how many times anyone is contacted. You approve all of it before it runs.
What is the typical recovery rate?
We do not publish one, because it depends on your industry, your list and your offer. We track every contact reached, replied and booked, so you get your real number, not an industry average.
Do I need a new ad budget?
No. Reactivation works the list you already have. You already paid to get those contacts once.
What does it cost?
It is scoped on the call, based on the size of your list and what you need, and nothing more.
Keep reading
Related services.
Start here
Your next customers are already on your list.
Bring your database to a thirty minute call. We will tell you which groups are worth working, what the messages should say, and what it would take to run it properly.
Prefer to write? Send us a note and we will get back to you.