A flooring company website with a page for every service it sells.

The situation

I Do Floors & Co does a wide range of work: epoxy coatings, hardwood and engineered hardwood, tile, luxury vinyl plank, carpet, concrete finishes, demolition and floor preparation, for homes and for commercial spaces.

That range is the problem a single page cannot solve. A homeowner searching for an epoxy garage floor and a property manager pricing carpet for an office are different customers with different questions, and neither one searches for a general flooring company.

What we built

• A custom site at idofloorstx.com, designed around the company’s black and gold brand.
• A page for each service line: epoxy flooring, hardwood flooring, tile flooring, vinyl flooring, carpet flooring and floor preparation. Each one answers the questions for that job.
• The service area in plain words: San Antonio, Austin and the surrounding Central Texas communities, stated on the first screen.
• A free estimate request on every screen, plus tap to call.
• A chat assistant that asks about the job, lets the customer attach a photo of the floor, and hands the owner a request with the details already in it.
• Lead delivery: every estimate request is saved as a lead and the owner is alerted, so nothing waits in an inbox.

The search groundwork

The site was built so that a search engine or an AI assistant can read the company the way a customer would.

• One page per service, so there is a specific page to show for a specific search.
• Structured data that states the business type, services and the areas served.
• A sitemap, a robots file that welcomes search and AI crawlers, and an llms.txt file that describes the company in plain text for assistants.
• Google Search Console verified on the company’s own domain, so search performance is measured, not guessed.

This is the same foundation every site in our website and SEO work launches with.

The chat assistant became our standard

The assistant on this site is the pattern we now use for every service business we build for: it greets the visitor, asks what the job is, collects the details a person would need to quote it, and saves the conversation as a lead. The customer gets an answer at once, and the owner gets a request they can act on.

What it shows

A contractor with many services needs a page for each one, an estimate request within reach on every screen, and a way for those requests to reach somebody. If your business is in the same spot, the websites for contractors page shows how we approach it, and web design in Texas covers how a site is planned around the cities you serve.